PANDORA sparkles at Disneyland Paris
PARIS (March 19, 2018) – PANDORA and Disneyland Paris announced today that they have signed a multi-year strategic alliance that will introduce new official Disneyland Paris versions of the iconic PANDORA charms and a new retail location for Europe’s number one tourist destination.
The Disney PANDORA collection is a jewellery assortment available at Pandora stores worldwide that also offers a selection of exclusive Disney-themed charms available only in Walt Disney Parks and Resorts. As part of this alliance relationship, PANDORA’s core collection at Disneyland Paris is available at five merchandise locations with each location offering a different experience to highlight the range of charms and bracelets inspired by Disney Characters like Mickey Mouse, Minnie Mouse and the iconic Disney Princesses. The PANDORA collection will also soon be available for sale in its own unique retail location in Walt Disney Studios Park which opens in April.
This new alliance relationship names PANDORA as the official sponsor of Disney Illuminations, an unforgettable nightly show that brings together groundbreaking special effects and impressive fireworks to transform Sleeping Beauty Castle before taking guests on a journey through beloved Disney stories.
“PANDORA’s arrival at our resort is fantastic news for our guests and our fans,” said Francesca Romana Gianesin, Vice President of Corporate Alliances at Disneyland Paris. “We share a common passion for creating special moments and crafting unforgettable memories.”
This strategic alliance is part of a broader agreement with The Walt Disney Company. PANDORA first entered into a strategic Corporate Alliance with Disney in August 2014. Under the terms of the agreement, PANDORA created an original collection of Disney-themed jewellery, which is since sold in the Walt Disney World Resort in Lake Buena Vista, Fla. and Disneyland Resort in Anaheim, Calif., as well as in PANDORA stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean. The alliance was then extended in November 2015 to include the Asia Pacific region.
“We are excited about this great opportunity to now have one of our store locations in such a beautiful setting as the Walt Disney Studios Park,” said Delphine Medaouri, Pandora France Managing Director. “Our customers will be able to have a new experience in a place that perfectly matches the values of PANDORA.”
PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,800 points of sale, including more than 2,400 concept stores. Founded in 1982 and headquartered in Copenhagen, Denmark, PANDORA employs more than 27,300 people worldwide of whom around 13,200 are located in Thailand, where the Company manufactures its jewellery. PANDORA is publicly listed on the Nasdaq Copenhagen stock exchange in Denmark. In 2017, PANDORA’s total revenue was DKK 22.8 billion (approximately EUR 3.1 billion).
Find out more: www.pandoragroup.com
ABOUT DISNEYLAND PARIS
Disneyland Paris is Europe’s leading tourist destination, with more than 320 million visits since its opening in 1992, and over 16,000 Cast Members working on site. Its employees perform more than 500 different roles, positions and professions, represent more than 100 nationalities and speak 20 languages. Disneyland Paris is the number one private employer of its home region (Seine-et-Marne) and the number one single-site employer in France. In addition to its direct jobs, Disneyland Paris has a significant economic impact on the Seine-et-Marne and the Île-de-France regions as well. Its activity generates 56,000 direct and indirect jobs in France.
Find out more: http://disneylandparis-news.com/
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