Disneyland® Park’s iconic confectionery store now offers a permanent M&M’S® experience for visitors in search of fun and treats.
Haguenau, Coupvray, April 3rd, 2025 – After giving some chills to visitors together during Disney’s Halloween Festival with an ephemeral M&M’S® experience at Frontierland®, Mars Wrigley, leading confectionery company, and Disneyland® Paris, Europe’s first tourist destination, are pursuing their ambition to bring fun and magic together with a new permanent iconic location within the Boardwalk Candy Palace, Disneyland Park’s unmissable confectionery store.
A paradise for gourmets of all ages, located on Main Street, U.S.A® , Disneyland Park® ‘s first land, the Boardwalk Candy Palace, has been undergoing renovations over the past few months, and will now integrate a new M&M’S® experience. Thanks to the partnership between these two iconic brands, visitors will be able to rediscover a world bursting with color and flavors.
Flamboyant decor and thousands of M&M’S® available in bulk
The re-opened store is now full of surprises! Visitors can admire new decorative elements right from the exterior façade of Boardwalk Candy Palace, which features several hints of the chocolate marble brand, such as the M&M’S® logo integrated into the entrance, an animated diorama on the façade and window displays at the entrances proclaiming “All Are Welcome” in the colors of the legendary candy.
Once inside, visitors will be captivated by the boutique’s flamboyant decor, inspired by the famous Atlantic City boardwalk and the magic of last century’s discoveries, with its mix of seashells, candies and hot-air balloon symbols. A brand-new piece of furniture incorporating 30 large tubes filled with M&M’S® will be placed in the boutique, allowing visitors to buy these treats in bulk to suit their every whim. Other surprises await the most attentive, who may catch a glimpse of flying M&M’S® as they stroll through the store.
A physical point of contact for a more experiential experience
The strategic partnership between Mars Wrigley and Disneyland® Paris, which began in 2023, has already made the group’s iconic brands, such as M&M’S®, Skittles®, Twix®, Snickers® and Maltesers®, available in most of the destination’s stores.
The opening of the new Boardwalk Candy Palace, sponsored by M&M’S®, is a major new point of physical contact between the brand and its visitors, and a key step in this partnership, providing them with even more experiential opportunities.
“We are delighted to inaugurate this new stage in our partnership with Disneyland Paris, to enable us to offer even more gourmet and convivial experiences to visitors. Pleasure, emotion and fun are what bring our two brands together and make this partnership a success,” emphasizes Victoria Abramova, President and CEO of Mars Wrigley France.
“We’re proud to offer our visitors this new experience in an iconic store that’s already very popular amongst everyone. M&M’S® fits perfectly into the colorful, gourmet universe that characterizes the Boardwalk Candy Palace. We’re offering visitors an engaging experience that will leave a lasting impression,” concludes Karine Rougale, Director of Corporate Alliances & Partnerships.